The SXC Team

Ben Copeman, CEO

Raised on his family’s Collarenebri (NSW) property, ‘Mogil Mogil’ and later at ‘Abedoar’ at Mungindi, Ben Copeman has spent more than 30 years experiencing the extremes of rural life, breeding stud and commercial beef cattle, sheep, wool and growing cereal and forage crops across north western NSW and central and southern QLD. Leaving the land in the mid-1990s, Ben pursued further education in order to transition into a life post ‘hands on’ farming.

This lead to a career in rural business consulting, followed by senior management positions in small scale investment banking, risk management and environmentalConservation. 2013 saw Ben return to his sustainable agricultural roots as General Manager of NASAA Organic, Australia’s oldest organic certification organisation. While at NASAA, Ben was awarded the Australia China Business Council’s Industry Leader of the Year Award for creative, innovative and outstanding leadership in developing the trade of organic products between Australia and China.Following a brief stint In Canberra as CEO of the Royal Canberra Show and then as CEO of Australian Certified Organic, Ben and Matt Bird, decided to launch their own organic & sustainable agricultural certification company, Southern Cross Certified Australia. Living in Nundah, a suburb of Brisbane, his vision is to leverage Australia’s reputation for high quality, green, clean and safe conventional produce to open export markets for even cleaner, even greener and even safer certified organic or sustainably produced products.

Matt Bird, Certification and Audit Manager

Born and bred in Brisbane, Matt is a product certification and auditing professional with nearly ten years’ experience in the forestry sector in Australia, New Zealand, PNG, Fiji and Japan. During the time in this sector he developed a passion for helping people achieve and maintain certification. Most recently, he was the Certification Manager at Australian Certified Organic where it became obvious just how important it is to make the certification journey efficient, cost effective and most importantly, simple.

This was the driver (along with Ben's inspiring vision for sustainably produced products) that led Matt and Ben to launch Southern Cross Certified Australia. With Matt's passion for helping clients achieve certification and Ben's vision, Southern Cross Certified Australia will be the certifier of choice for sustainably produced products in Australia.

Medy Hassan, Co-founder of Vitae Capital

Vitae Capital has partnered with SXC to provide corporate governance and strategic advice.

A highly regarded leader and expert in the property, investment, and construction industry Medy has led teams and $3.0B worth of projects at state and national levels.

Following a successful 25-year career in senior and executive roles, Medy’s founded Haus Holding as a result of his passion for value creation through collaboration and innovation. Through strategic advisory services and investments Medy applies his experience in social enterprise, research, leadership development and wealth creation to deliver on Haus Holdings’ mission.

With a focus to deliver excellence and sustainable, environmental, and financial outcomes Medy continues to build a business and diversified profile in Australia and internationally with Haus Holdings and as the co-founder of Vitae Capital.

Medy’s been working intimately with federal, state and local governments and major national institutions providing strategic advisory, property development, investment, portfolio asset value improvement services. In addition, Medy’s been developing new forms of whole of life innovative project funding and delivery models for use globally.

Medy’s influence and leadership extend past the property, construction, and investment industry sitting on multiple boards contributing to culturally and financially aligned communities and partnerships.

Phillip Nyssen, Co-founder of Vitae Capital

Phillip has spent the majority of his career leading investment governance and management of property, business, technology, and government projects.

More recently he has raised investment funds and represented investors in property syndicates worth over $60m.

Through his business Property Joint Ventures and consulting career with McKinsey, Fujitsu Consulting, PwC, and Shape Consulting, Phillip has a core capability to improve business processes, engage stakeholders, and empower investors through education and exposure to collaborative investment.

With a strong governance focus, analytical capability and passion for change management, Phillip holds integral roles at a range of organisations.

Daniel Flett, Co-founder of Vitae Capital

Daniel has spent his career working across industries including property, infrastructure, utilities, medical and hospitality..

With a formal background in finance, corporate advisory and business management Daniel has a strong analytical mindset with strong technical modelling skills developed through Terrapin Masterclass and CFA programs.

This allows Daniel to synthesise financial data and make investment decisions quickly.

Daniel has direct experience in capital raising, sell-side and buy-side due diligence, project management, financial feasibility and corporate valuations.

As well as sitting in Director roles with multiple company Boards, Daniel has been responsible for the end to end management of multiple residential property development projects in the ACT and NSW.

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